I’ve always believed that your network is not just your net worth—it’s your net work.
If you’ve ever sat across the table from a business owner pouring their heart out about the challenges of scaling, you’ll know that more often than not, the problem isn’t a lack of ambition. It’s a lack of alignment.
That’s where Power Teams come in.
Over the last decade of working with hundreds of business owners and entrepreneurs across the UAE—and more recently while building and leading high-performing BNI chapters in Dubai—I’ve learned that a well-structured, aligned, and purpose-driven Power Team can be the single biggest multiplier of opportunity.
Let me explain how.
The Turning Point: From Being Connected to Being Strategic
A few years ago, I was running my consultancy with good momentum. I had connections, I had referrals, and I had clients. But I also had a ceiling.
The breakthrough happened not because I added more people to my contact list—but because I created a Power Team. A real one. Not just a WhatsApp group of like-minded professionals, but a synergistic, interdependent alliance of businesses whose clients needed each other’s services.
It was the difference between fishing with a net… and fishing with a spear.
What Is a Power Team, Really?
If you’re in BNI or any networking ecosystem, you might have heard the term thrown around. But let me break it down simply:
“A Power Team is a group of professionals from complementary industries who collaborate closely to generate qualified business referrals for each other.”
Think of a real estate agent, mortgage consultant, interior designer, and moving company working together. They all serve the same client at different stages of the same journey.
That’s not a group. That’s a Power Team.
3 Principles That Make a Power Team Work
- Purpose Over Proximity
Just because you meet every week doesn’t mean you’re aligned. A Power Team needs a clear purpose. Why are we working together? What’s the bigger picture?
When I set up my first Power Team, we agreed on a single mission: to serve the SME ecosystem in Dubai by offering an end-to-end suite of trustworthy services. That mission dictated everything from how we communicated to how we passed referrals.
- Complement, Don’t Compete
You can’t build a Power Team with people fighting over the same pie. Everyone must add to the value chain, not extract from the same point.
A quote from my book My Dates with SME Owners captures this well:
“A Power Team isn’t about fighting for the client—it’s about fighting with the client’s best interests at heart.”
This mindset flips the game from sales to service.
- Systems, Not Surprises
One of the biggest reasons Power Teams fail is inconsistency. No structure. No follow-ups. No rhythm.
That’s why we created simple systems: monthly Power Team meetings, client case-study sharing, joint pitch presentations, and even bundled service packages. It made us look professional, feel coordinated, and act like a team.
The ROI: Beyond Revenue
Let me tell you what a great Power Team brings:
- Trust: When a client gets referred to you from someone they already trust, half your work is done.
- Time: You spend less time chasing leads and more time closing the right ones.
- Teamwork: You’re no longer a solo player; you’re part of a winning unit.
In one year of focused Power Team collaboration, our group generated over 7-figures in closed business. More importantly, we created a circle of confidence that our clients could count on.
Don’t Just Build a Team—Build Trust
Today, whether I’m speaking to a new BNI member, mentoring a chapter launch, or writing the next page in my book, I keep coming back to this:
“You don’t build a business alone—you build it on the strength of the people around you.”
If you want to unlock exponential growth in Dubai’s competitive landscape, don’t look for more clients. Look for more collaborators.
Start with purpose. Find your complement. Build systems. And remember: A Power Team isn’t just about business—it’s about belief, built one referral at a time.
Let’s Connect
If you’re in Dubai and looking to create your own Power Team or want to learn how BNI can help, feel free to message me. I’d love to explore how we can build something meaningful—together.
