A few years ago, if you had asked me what the most powerful secret to networking was, I might have rattled off words like charisma, strategy, or maybe even luck.
Today, my answer is simpler, quieter — and far more powerful.
It’s being consistent.
Let me tell you why.
The Monday Morning Dilemma
I remember a Monday morning when I was rushing to a BNI meeting, coffee in one hand, presentation notes in the other. It was one of those days where I had a client pitch later, three back-to-back meetings, and a hundred emails waiting. I paused for a second and thought, “Do I really have time for this today?”
But I showed up.
Not because I had something big to present. Not because I had a referral to give that day. But because I had made a promise — to my chapter, and more importantly, to myself.
I didn’t know it then, but that decision to show up — even when I didn’t feel like it — became one of the building blocks of the network I have today.
The Problem We Don’t Talk About Enough
In the world of networking, especially in high-growth cities like Dubai, I see this happen often: people start strong.
They join platforms like BNI with great enthusiasm. Their introductions are sharp, their business cards glossy, and they seem to know exactly what they want.
But somewhere between Week 4 and Month 6, life happens.
A personal emergency. A heavy quarter. A missed alarm.
And slowly, they begin to show up less. Or worse, they show up physically but mentally check out.
What they don’t realize is — networking isn’t a sprint. It’s a rhythm. And when that rhythm breaks, so does the trust.
Why Consistency Wins
In BNI, we have a simple yet powerful philosophy: Givers Gain.
But here’s the fine print most people miss — you can only give consistently when you show up consistently.
Over time, I’ve learned that consistency isn’t about being perfect. It’s not about delivering your best every single time. It’s about being present. Being reliable. Being there.
Because when you show up week after week, three things begin to happen:
- You become top-of-mind.
People remember you not because you have the flashiest pitch, but because you’re always in the room. - You build credibility.
When members see your commitment, they trust you more with referrals. You’re not just a visitor — you’re a partner. - You grow internally.
The act of showing up when it’s hard builds discipline. That discipline spills over into your business, your mindset, and your leadership.
What Changed My Perspective
There was a gentleman in one of my earlier BNI chapters who rarely spoke much. He didn’t have a big business card or an impressive pitch. But he never missed a meeting in over a year.
One day, a fellow member stood up and said, “I’ve never worked with him, but I’ve watched him. And if he’s this consistent here, I know he’ll show up the same way for my clients.”
That moment hit me hard. He didn’t chase the spotlight. But by showing up — without fail — he built something bigger than a network. He built trust.
The Solution is Real
Everyone wants a hack. A shortcut. A secret playbook to network like a pro.
But here’s my truth: the best strategy I’ve seen, lived, and coached over the years is consistency backed by intention.
And BNI gives us the perfect playground for that. With structured weekly meetings, systems to track referrals, and a philosophy rooted in accountability — it’s designed to reward those who keep showing up.
But the real transformation doesn’t come from the format and what you decide to do with it.
How You Can Start Today
If you’re a business owner, a professional, or someone looking to grow their circle — start by showing up.
- Even if you’re tired.
- Even if you don’t have a referral that day.
- Even if you feel invisible.
Because the truth is, the network you’re building today is a result of the consistency you practiced three months ago. And the opportunities you’ll receive three months from now? They’re rooted in what you do today.
Final Thoughts: Relationships Are Built in the In-Betweens
Networking isn’t about that one amazing pitch. Or that one big referral. It’s about the in-betweens — the weeks you show up even when you’re swamped, the small connections you make in breakout rooms, the follow-up calls you make just to check in.
If there’s one thing I’ve learned from my years with BNI, it’s this:
People don’t remember who impressed them. They remember who was there for them.
So, as you build your network — don’t focus on being impressive. Focus on being present. Consistently.
And that, I promise you, will make all the difference.
